IT'S FUN
What is so Yahoo about Mountain Dew? Pepsi Bottlers currently reaping the solid rewards of adding it to their product lines are unanimously agreed upon at least one point (other than the most salient one, the product's universal acceptance): consumers not only like its taste, they think it's fun. The hillbilly moonshine appeal reaches consumers of all ages, is not subject to regional tastes or preferences. Outstanding among the many examples of the strange psychological effects of Mountain Dew and its advertising are these which recently turned up in somewhat unlikely ways:
A British seaman from Cardiff, Wales, from a ship in the Gulf, wrote to Miami radio station WQAM:
I was fascinated by your record programs, especially those off the English Hit Parade, which seems to be very popular over here.
There was also a very good advert broadcast from time to time which gave us all a good laugh whenever it came on-for Mountain Dew. I would be most grateful if you could possibly manage to get us any posters or advertisements for this product to keep on board. It would be a good souvenir of our maiden voyage…

A few weeks later in Columbus, Bottler Gross received a letter from the local Renault automobile distributing company, just a few days after Mountain Dew's introduction:

Us folk out chere at Columbus Renualt jest had a visit from cousin Leroy [a Route Salesman] and when he come he brung the best tastin' stuff we-uns ever drunk afore.

Now bein' from the hills myself a body sure gits mighty thirsty fer some real down-home drinkin' so thanks a heap fer you-all-a-bringin' up that there good ole Mountain Dew.
Thanks again, Cousin Helen (Page 5 of 5) The End