The old Hillbilly bottle prior 1965	The new Hillbilly bottle

The old pig prior to 1965	The leg up pig

The old Hillbilly prior to 1965	The new Hillbilly

The old Revenuer prior to 1965	The new Revenuer

Pepsi bought Mountain Dew from the Tip Corporation of America in 1964. A year later in 1965, Pepsi initiated the "Yahoo, Mountain Dew" campaign. With this campaign, Pepsi changed the look and feel of Mountain Dew bottles. The Hillbilly was redrawn to replace the original which had been drawn by Sam Newman of Knoxville, TN. The new Hillbilly took on a friendlier look and appears cartoonist. In addition, Pepsi lightened up the whole scene by redrawing the Pig with his leg covering his mouth as if he is laughing at the revenuer running from the outhouse. This is known as a "Pig's leg up" bottle. Last but not least, Pepsi mandated that bottlers could no longer put names on bottles - like "by Charlie and Bill". You will never see a Pig's leg up bottle with names on it. Even though Pepsi changed the bottles in 1965, names continued to show up with manufacturing dates up until 1968. Only the "Sweet-16" dared to buck Pepsi. The "Sweet 16 were the bottlers who had the original franchise and did not abide by this change. (By Dick Bridgforth)