Early 1940's - Ally and Barney Hartman start Hartman Beverage in Knoxville, TN and bottles a 7up' flavored drink in a plain, green unlabeled bottle with a crown that reads "Mountain Dew".

1946 - As a joke, Barney and Ally Hartman have John Brichetto sketch out a label for their mixer that they call "Mountain Dew". The label has a hillbilly with a gun and says "by BARNEY and OLLIE" . The joke bottle is taken to a convention in Gatlinburg, Tennessee.

1948 Sept 24 - The Mountain Dew trademark, as we know it today, was first used by Hartman Beverage (a redesign of the Brichetto joke label).

1948 Oct 10 - The Mountain Dew trademark was first used commercially by Hartman Beverage.

1948 Nov 12 - Mountain Dew trademark filed by Barney Hartman on behalf of Hartman Beverage.

1949 - Barney Hartman dies.

1951 - Ally orders ACL "by BARNEY and ALLY" Mountain Dew bottles but puts in warehouse until 1955.

1953 May 5 - Hartman Beverage Mountain Dew trademark officially accepted and published in US Principle Register.

1954 4^th Qtr - Tri-City Beverage orders and puts in production the first ACL Mountain Dew bottle that the public sees - "by CHARLIE - JIM and BILL".

1955 - Hartman Beverage brings the 1951 "by BARNEY and ALLY" Mountain Dew bottle out of warehouse and goes into production.

1955 2^nd Qtr - Tri-City Beverage orders third Mountain Dew ACL - "by CHARLIE and JIM".

1955 - Fayetteville Pepsi Bottling orders fourth ACL - "by DEAN and DICK" Mountain Dew Bottle.

1957 - Lumberton Pepsi orders fifth ACL - "by HERMAN & L.L." Mountain Dew bottle.

1957 August - Bill Jones (its current President) purchases The Tip Corporation, Ally Hartman, Richard & Herman Minges and Wythe Hull.

1957, Nov 30 - Ally Hartman sells The Mountain Dew Corporation of Knox County to The Tip Corporation of America (a company that Ally is a one-fifth stockholder).

1958 - Tri-City Beverage orders "by CHARLIE and BILL" 24 oz. Mountain Dew Bottle.

1959 - Tri-City Lemonade formulated by Bill Bridgforth.

1960 - Tri-City Lemonade moved into Mountain Dew bottle as the New Mountain Dew and it is distributed only in East Tennessee (The base flavor that is in Mountain Dew today).

1960 - Ally Hartman sells his shares of The Tip Corporation back to the Tip Corporation severing any interest in the Mountain Dew copyright that he and Barney originally started.

1962 - Tri-City Beverage orders "by CHARLIE and BILL" 9 oz. Mountain Dew bottle.

1962 April - Pepsi-Cola Bottling Company of Lumberton N.C. introduces New Mountain Dew in Columbus County NC.

1962 May 29 - First Tip owned franchise and first new flavor franchise sold by the Tip Corporation to Pepsi-Cola Bottling of Kinston, NC. Kinston orders Mountain Dew bottle "by HOYT MINGES".

1964 Sept 2- Pepsi purchases all the capital stock of The Tip Corporation and Tip continued to operate as a wholly owned subsidiary of PepsiCo.

1965 - Pepsi announces "Yahoo Mountain Dew.. It'll tickle your innards" campaign. Bottle designed changed. Most New bottles ordered by Pepsi bottlers have no more names on them.

1965, Dec 30 - PepsiCo acquired all of the assets of The Tip Corporation and takes over direct operations of Mountain Dew